The Uganda Insurers Association (UIA) in partnership with Uganda Red Cross Society has unveiled a campaign dubbed “Saving Life” aimed at sensitizing Ugandans on proper usage of roads to curb the high cases of accidents.
Speaking during the handover of sh100 million to the Uganda Red Cross Secretary General in Kampala, UIA Chief Executive Officer Jonan Kisakye noted that the partnership will see them purchase an ambulance of sh300 million to support operations of Red Cross.
Kisakye added that as the insurance fraternity, they are happy to work with reputable organizations like Red Cross that are creating impact in society by saving lives.
“As you may be aware, the government is investing a lot of funds in building good roads and these same roads have become death traps for some reckless motorists, as UIA, we are committed to giving back to the public and we want to start by running this Saving Life Campaign so we can create awareness.”
The CEO also described the campaign as timely given that hundreds of Ugandans will be traveling to different parts of the country to celebrate the festive season with their loved ones.
He cautioned motorists to be extra careful as they use the roads during this busy festive season that continues to claim lives of travelers.
According to Robert Kwesiga the Secretary General at Uganda Red Cross society, the task ahead of them is huge as more people on a daily basis get involved in road accidents and need urgent help.
He commended the UIA and the insurance fraternity for spearheading the Save Life Campaign whose core goal is to curb rampant accidents and also beef up support in case of an emergency.
“The message of road safety should be widespread, and we believe with such initiatives we shall be creating a difference in society. The ambulance once purchased will help us add on the ones we currently have. The sh100 million we have received is indeed our Christmas gift”.
The partnership will among other things see insurance companies work closely with the Red Cross in trying to extend the road safety message.
Road traffic injuries are the eighth leading cause of death worldwide and the leading cause of death for people aged 5-29 years, according to the World Health Organization (WHO).
Source: The New Vision (click here to view)
