A countrywide campaign promoting Motor Third Party Insurance. Jifune Bwepwa is a direct Luganda derivative with an allusion to the ease & convenience associated with Motor Third Party digital sticker acquisition & verification.
Objectives
- To deepen the awareness of Motor Third Party digitalization
- To improve the appreciation of the benefits associated with Motor Third Party digitalization
- To popularize the process of acquiring & verifying Motor Third Party digital stickers
- To increase the voluntary uptake of Motor Third Party digital stickers
Campaign Outlets
- Radio
- Digital Media
- TV
- Outdoor Media (Billboards)