On 4th April, 2023, we received the Savings Challenge Piggybank from the Deposit Protection Fund (DPF).
The challenge was to encourage a saving culture in the insurance space on the basis of starting small & eventually coming out big. Our CEO, Jonan Kisakye noted that to save, you have to have a goal and to realize that, you need a strategy. He noted that this directly aligned with the "Wewanilile" campaign which aimed at spreading awareness on saving through Life Insurance.
The UIA led by example to improve the saving culture in the country. One of the many lessons to derive from this is that it is not easy to go down the saving road and it takes resilience to get there. The UIA employed a couple of strategies aimed at raising the target.