Consumer protection focuses on safeguarding the wellbeing and interests of consumers through education, mobilization and representation. This has a number of dimensions but key to not is that consumers of Insurance need to make well informed decisions about their choices by firstly having access to information and effective redress mechanism. The environment must be able to push businesses to guarantee the quality of products on the market to the serve the needs of the target market.
The key role at the association is firstly to ensure that consumer access simplified Insurance information to inform their purchase decisions since they are well informed. The second key aspect in consumer protection is to inform a hearing room to address the concerns of customers may need redress at a round table. This is done in conjunction with the industry regulator