Awareness

Awareness


Portfolio Description
  • 3

While insurance remains an important service that is critical for medium to long term success of individuals, households and businesses, awareness deficiencies continue to keep many out of the consumption loop of this important service. The awareness drives address the existing information gap and empower the public to make more informed decisions before purchase.

To hold any given campaign one needs an audience to speak to about the message of a product of service thus our campaigns are shared through different platforms to discuss the what and why Insurance is need for the given market segments. These events seek to take Insurance information closer to the people so as to avoid information asymmetry in decisions that inform purchase. Our belied is once customers understand, they will appreciate the role Insurance plays in cushioning them, their loved ones as well as their property in the event of unforeseen disasters